Posts Tagged ‘web2.0’

I love a big idea…

8 September, 2008

I’m always a big fan of starting out thinking big! I reckon it’s much better to aim for the stars then scale your plans back if it becomes clear you’re only going to make it to the moon. Charlene Li posted on Oracle’s new Oracle Listens program. Effectively this is a feedback portal which the organisation’s executive and senior management are committed to responding to in the lead up to Oracle Open World  on the 21st of September.

The really big part is that for the first two weeks of the program all traffic to oracle.com will re-direct to Oracle Listens. As Charlene says there are a lot of risks with this approach, but I love audacity. It is a great example of an organisation backing themselves to service their customers in a very high profile public forum.

Its a tough ask but if they can pull it off it could change the face of  customer service in organisations all over the globe. I’m imagining live customer interractions occuring on the organisation’s homepage, risky sure but if you have the staff and the processes in place to provide great customer service, you have fantasicly rich customer feedback appearing in real time – right in front of your next potential customer….

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More Copyright Stuff

2 May, 2008

A quick one before I call it a day on the blog front to do some real work before the weekend starts. I posted a few weeks a back about some copyright issues with wikis I had been thinking about.

I stumbled on this post from Seb Schmoller about an IP toolkit for the web 2.0 world. It’ll be worth a look as these issues are only going to become more and more common.

To tweet or not to tweet?

29 April, 2008

I have been aware of twitter for about 6 or 8 months now. I have generally felt it isn’t really for me. I mean what do I care what my friends had for breakfast? Lately though I have read the blog accounts of a couple of new ‘twitterers’ that have got me thinking maybe I should not dismiss it off hand.

Ray Sims posted account of his early twitter usage and Richard Dennison has also recently posted about his ‘conversion’. The one that really got me thinking is Jeremiah Owyang’s post about using twitter for real time feedback during a conference session (his twitter is my social computer post was pretty compelling too). I love this idea as it really allows a presenter to connect with and engage a large audience in a much richer way than before.

So my interest has been aroused, but now I am wondering a few different things:

1.    Won’t it become just another distraction? Between the various social networks, blogs and discussion forums I read / check / comment on I don’t know where the time comes from.

2.    I don’t know anyone who uses twitter, my friends and family are only just warming to Facebook and Blogging, as a result I’m not really sure where I would start in ‘network building’.

3.    Even if I did find a bunch of people to connect with, are they going to tell me anything I can’t find on blogs or social networks?

4.    If I did manage to find a bunch of people who can tell me loads of interesting things am I ever going to get any work done?

I started writing this post last night on the tram then put it aside it before posting. Funnily enough this morning I stumbled upon Mary Abraham’s account of her Twitter interest being aroused by the recent case of an American student who was arrested in Egypt and was able to alert friends to his situation via Twitter. That is another interesting story about Twitter but I think the most compelling example I have come across so far is this account of how the Anecdote team make use of Twitter. Twittering with a small team of people I know is a use that I can relate to, I’m also really keen on the idea of using it in a conference setting.

I may find a use for Twitter in my life yet…

Facebook as a Knowledge Sharing Platform

8 February, 2008

Like many work teams we have decided to see if Facebook can work as a platform for knowledge sharing. This is one of the first steps in our broader journey to create more social learning opportunities for our members. Hopefully it will provide an insight into the some of the challenges we will face when we attempt to roll these technologies out to our members. A month into our experiment I think it will.

I originally intended to write a full case study on this topic today but after giving the issue some further thought, I have decided to describe the situation and some of the challenges we are facing. I’ll leave the possible solutions for a couple of week’s time when I have got further into my reading and hopefully discussion.

I must flag before I go any further I am only a participant and observer in the project. Another team has been handling the planning and implementation, although if my interview goes well on Monday I will be involved soon :-).

The first step in establishing our platform was to create a private group and encourage everyone (approximately 15 people across 3 states) to create a profile.

The second stage was to try and drum up some interaction. A question inviting the team to suggest how we could make use of the group was posted and a couple of useful web links were posted on the group main page.

At this stage we got interest from those that were keen (myself and a couple of others), we added to the useful links, responded to the discussion and started some new discussions. The problem was not many others contributed.

The third stage was to introduce a weekly challenge. The manager responsible for the project asked everyone in the team to post one link they find very useful and describe why it is so great.

Here we started to get some action. Everyone in the team contributed at least one resource and described how it is useful to them. At this point I thought now it will happen; everyone will get involved and this will really take off. It hasn’t. A week later we’re back to the usual suspects.

That’s where we are at today. I’ll finish this post with a run down of some of the key challenges I think we are facing, then try and find solutions to those over the next 3.5 weeks.

Not mission critical

In its current state this project will not provide our team with any mission critical information. As a result they are not making the time to check the group or contribute to it.

Separate Goals

Our team consists of three separate groups, two that are focused on multimedia development, e-Learning and Social Learning and a third that is responsible for running the Library. I can post links to interesting podcasts about social networking all day but those in the library do not care, they want resources relating to them (which is reasonable… I don’t want to read about libraries! ☺).

Lack of Literacy

This is very common with these types projects, many of the team members have basic computer literacy; they have mastered Google, email and MS office but not too much more. I must admit sometimes I find it a bit difficult to figure out how to make things display in Facebook, for those that are not overly confident with the web it can be very intimidating.

Lack of Confidence

While on the topic of feeling intimidated, those that are not overly experienced are quite likely to feel very intimidated by what the experienced team members are posting. If you read my post from Wednesday would know I have been experiencing that same feeling of apprehension. It is very easy to think ‘how can I contribute something as good as that.’

Lack of value

This is probably a combination of the first two points but I think I am going to keep it separate for the moment. There is no clear value to logging in. There reason the team has at the moment is too contribute. I think we’ll need to come up with something more compelling than that.

That concludes my list of challenges, I might take the weekend to think them through and do some reading. Michelle Martin’s Blogging4Learning project may help me with a couple of these I’ll have to keep a close eye on how she is going. On Monday I’ll start discussing some of the broader issues in using social learning tools in a corporate environment.

Bamboo Project – Blogging4Learning challenge!

6 February, 2008

Ok I am officially terrified! I’ve been doing this for three months and have had a grand total 7 hits. Yesterday after posting my big question answer and deciding to take on Michelle’s challenge I had 25 in a night! I know that is nothing in the scheme of things but for me its huge and scary!

Presenting to 100 people does not bother me much at all, I know I am a good presenter and in the room I feel in control. Having a bunch of people from all over the world reading my writing is a whole different ball game, I’m heading into uncharted waters (that said I am assuming that a whole bunch of people would actually be interested in what I have to say!!). This is the reason I thought this was a good challenge to take, I have been quite comfortable blogging away with nobody reading my posts, the problem with that approach is, I have been missing the key feature of blogging that makes it such a powerful learning tool! Now the time for action as arrived; I am going to jump out of my comfort zone and interact. You don’t learn much if you don’t push yourself.

I said in my comment on The Bamboo Project that I would like to use blogging to learn about using social networking in a corporate learning context. I’m pretty sure I don’t have the time to work through 18 different types of posts in a month, but I’ll attempt as many as possible.

The main focus of the next few weeks will be on my team’s experiments with using Facebook as a knowledge sharing platform. I will discuss some other potential social networking tools we can implement in our training materials and discuss possible challenges and solutions. Finally I’ll spend some time having a look at what everyone else out there is saying at the moment.

This should definitely prove to be an interesting experience. I get the feeling that by the end of the month I will know if this blog is going to stand the test of time or not.

Tomorrow I’m going to get started with a case study of my team’s Facebook use 1 month after kicking off.

Wish me luck!

WebEx Online e-Learning Summit

5 February, 2008
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