If only community building were so simple! I’ve spent the last couple of months working on the first two of what will hopefully be many online communities for our members. This has proven to be a bit of a challenge for a few different reasons, the one I want to talk about now is the concept of collaboration. For me and the other guys in the team at work, collaboration is what we do. We encounter a problem and we either turn around and say “hey waddaya reckon about this” or if we’re not in the same location, we jump onto the wiki or instant messenger (or lately google wave) and throw ideas around. If no one in the team is free we jump on twitter and say “hey tweeps waddaya reckon?”. Collaborating to get stuff done is intrinsic to what we do. Sure if we are on twitter we might not be quite as specific as we would be in the office but we still talk about what is going on with the twitterverse.
The thing is not everyone does it and (amazingly) not everyone wants to do it. For many people they don’t want to collaborate, they don’t want to participate they just want to be fed the info they need. I guess most people fall into this category but I admit to being caught off guard at how disinterested some people are at jumping on the collaboration bandwagon. So what the hell do you do about it? These are my thoughts… time will tell how effective they are.
Find people who ARE collaborators!
Well duh! I know this one is stating the bleeding obvious, but I reckon the best way to help people to learn how to be collaborators is to watch it happening around them. If the group we have at the moment is not loaded up with collaborative types then we should find some to help get the ball rolling.
Start with easy opportunities for collaboration
In one of the communities, my idea was that the community would collectively write a community charter. It didn’t happen. So I re-jigged the approach and organised a few phone hookups to discuss what they thought should go into the charter. During each session we also used a webinar to record notes, which helped to fuel the discussion. These sessions gave me with heaps of insight into the needs and wants of the community. I’ll take that away and turn it in to a draft of a charter, then ask the community to provide feedback. By adopting this approach the community members are commenting on something they have already contributed to which means it isn’t as scary, as hard or as time consuming as starting with a blank page.
Change the environment
This is kinda the same as the last point, if the members are not really jumping onto the online environment to collaborate, give them a chance to chat somewhere else. It could be like that example: a phone hook up, or even better if it is possible, organise an f2f meet up. Something as simple as catching up for a coffee can be enormously beneficial to encouraging collaboration.
Ok so that’s my thoughts. They are all pretty much following the conventional wisdom. So waddaya reckon?