I was reading one of my favourite motoring blogs, Car Advice yesterday, and stumbled upon this item. It seems I can find interesting Social Media stories even when I am trying to read about something completely different!
Anyway the story is that Ford is kicking off a new promotion for the US launch of the Fiesta. They are going to be selecting 100 people, giving them a new Fiesta for 6 months and asking them to blog and video their experiences with it. Here is a grab from the website:
as a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride.
It’ll be interesting to watch how it goes…