A step into the unknown…

19 September, 2008

A little while a go I hit the publish button on the Conference social network we have been working on for the last 6 months. Exciting yet scary stuff!

To be honest I have no idea how this is going to pan out. We’ve got a pretty good promotional plan, we have  engagement with the conference program and we have several presenters lined up to participate in the network. Still I wonder if it will work. Our audience is pretty conservative mostly accounting and finance types, I get the feeling that will mean they will come in and have a look but probably won’t participate very much. Our corporate blogs are a classic example, while the traffic on this blog is approximately 10% of the average traffic of our two main corporate blogs, I average a comment about every second or third post, where our corporate blogs average a comment  about every 5 – 6 posts.

I would put that down to the fact that most of the comments here tend to come from people who I either know or have interacted with via their own blogs or twitter, but I think there may also be something in the demographic, most of the people who read this at least have an interest in social media. That would seem to make them more likely to fill the ‘critic’ role, than an accountant or finance manager that is in their mid 30’s to mid 50’s (the bulk of our customer base).

It will be very interesting indeed to see if they embrace the concept. I’ll keep posting regularly about how it is going and what we are learning.

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One Response to “A step into the unknown…”

  1. alexofmelbourne Says:

    I must say, I am wondering how strong social communities are in financial industries. In my recent post ( http://tinyurl.com/45pyxm ) I looked at Facebook groups in the fall-out of the financial crisis and there was not much chatter going on in the affected companies’ facebook pages.

    But then there are places like Ernst&Young and Deloitte that have thousands of facebook members/fans. Maybe it has more to do with encouragement and the closeness one can get to another. IE staff can be encouraged easily, but members are an extra degree away so will need more of a prod.


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