I’ve been loving the blog lately! Well I always love the blog, I guess the difference is I have been thinking about why I am loving the blog. I’m beginning to understand how many different ways a blog can be used. It is such an incredibly flexible application, as such I have decided to call it the SUV of web applications! It can go almost anywhere, it has room for the dog and the snowboards and it doesn’t feel like a truck!
I thought I would jot down a few of the potential ‘uses’ for a blog.
This is my favourite use, personal learning is what this blog is all about! I’ve really enjoyed being able to sit down on the tram and flesh out an idea I have been struggling with during the day. On many occasions the arguments I have put forward on blog posts have been referenced during the day in a range of different ‘real’ work situations.
A recent post about Second Life really stirred up some discussion. I had a lot of different people providing their two cents, through this I was pointed to some interesting reading and was really challenged to think through my initial argument. As a personal learning tool it is fantastic, but to go a step further and have other people challenge those thoughts was very powerful.
To a certain extent there is a degree of personal branding going on here. I’ve got no plans to seek alternate employment, I really like my job (the bold is for the benefit of my boss :-)). However in the future, a collection of my thoughts such as this my prove to be useful (or otherwise!) when I do decide to find another opportunity. I also see a range of product marketing uses out there, ranging from communicating product examples to discussing challenges and providing updates.
I believe providing customers with an opportunity to provide open and honest feedback about your products provides you with a wonderful chance to provide outstanding service and demonstrate to a broad audience that you provide outstanding service. Back your business, your product and your ability to respond to problems and invite feedback!
That’s the first four I can come up with, I reckon there are hundreds of other out there. I’d be keen to hear what anyone else can think of!