I really liked this segment from the end, it sums up what I was trying to say on Friday.
“Printing 1000 leaflets doesn’t mean 1000 leaflets get read,” consultant Tim Davies points out, and a leaflet can’t report back to you. With the help of basic site analytics and a comments section, a blog post can.
And a blog post might only be reporting 150 readers, and 2 comments. But then, did two people write in to respond to the leaflet?”